The SEO content briefs generated on Narrato automatically analyze the top-ranking content for your topic or search term and give you the best recommendations on keywords to include, questions to answer, target word count, references, and more.


Instructions to generate SEO content briefs on Narrato


Creating SEO content briefs from the Project page


Step 1: Click on the '+' icon under Brief


Go to a particular Project page and click on'+' under the 'Brief' column corresponding to the content item for which you wish to generate a brief. 


Step 2: Add topic/keyword


A blank content brief pops up. Click on 'Generate SEO Brief' on the top. Type in your topic or search term, select your target country (choose Global if you're not targeting specific markets) and click on 'Generate'


Step 3: Generate brief


The tool takes a few seconds to analyze and generate the SEO brief. Once the brief is generated you will see the following suggestions on it -


  • No. of words
  • No. of paragraphs
  • No. of headings
  • Keywords
  • Topics/Questions to include
  • Competitors/References

There are also dedicated tabs on the content brief for adding Notes to Author and Style Guides.


Creating SEO content briefs from the content task page


You can also generate SEO content briefs directly from a content task. 


Go to the 'Brief' tab on the left of the content editor and click on 'Generate SEO Brief'. The rest of the steps are the same as mentioned above. 


The generated brief will automatically be linked to the task and can be accessible on the 'Brief' tab. 


On the task page, the dynamic updates on keyword counts will help writers optimize for keywords easily. You will also see an SEO score on the brief, which is explained in more detail below.


Adding to/modifying the SEO brief


You can also edit the recommendations on the SEO content brief or add to them if you need to.


Here's a quick video to show you how the SEO content briefs work.



Adding keywords without generating SEO content briefs


You can also add your own keywords to a content task without necessarily generating the SEO content brief. Keywords can be added manually in the format 'keyword : count' or simply 'keyword'


These keywords will appear in the brief on the content task. You can still generate an SEO content brief after adding keywords to a task, in which case the new keywords generated will be added to the existing list.


Content SEO Score


The content SEO score is a visual scale that shows your content search engine optimization with a grade. The grading goes from C to A+ where C indicates poor SEO, A+ means great content SEO, and the other grades mean your content falls somewhere in between.


The content SEO score uses signals such as the topical relevance of the article, keyword optimization, readability, content length, and structure to give you a content grade.



How does it work?


To use the content SEO score, generate an SEO brief for your content item, and the content score meter will become available on the Brief tab of the task page for you to benchmark your content against. You can always edit the content brief by clicking on the Edit icon next to "Brief" to ensure the SEO score has the right input to compute the score for.